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Turri: A Century of Luxury Design Excellence


Turri: A Century of Luxury Design Excellence

Italian luxury furniture has always held a unique allure for discerning consumers worldwide. Within this realm of opulence, Turri stands out as a shining example of Italian craftsmanship and design. The brand, deeply rooted in the city of Como, is known for producing high-end furniture that combines the essence of artistry, functionality, and aesthetics. For nearly a century, Turri has been synonymous with Italian luxury and has contributed significantly to the country's legacy in the field of interior design. In its illustrious journey, Turri witnessed a remarkable milestone when it was acquired by Italian Design Brands (IdB), a diversified industrial group known for its leadership in the realm of Italian luxury design. IdB recognized the potential and historical significance of Turri and welcomed it into its diverse portfolio. This acquisition marked a new chapter in Turri's story, one that combines tradition with modernity, craftsmanship with innovation, and the allure of Italian luxury with global expansion. Turri's journey is a story that resonates with dreams and dedication. Founded in 1925 in Carugo, a town in the province of Como, the company has always epitomized the "Made in Italy" ethos. With roots firmly grounded in the Italian tradition of luxury craftsmanship, Turri showcased its excellence at the Salone del Mobile (Milan Furniture Fair) since 1961, becoming a recognized synonym for Italian excellence in the international arena. Beyond heritage and history, Turri's mission transcends mere functionality. It seeks to infuse the art of living and beauty into every living space through its distinctive product range. What sets Turri apart is the dedication to crafting not just furniture but memorable experiences, each piece embodying a unique narrative. The journey of Turri reflects the evolution of Italian luxury and its resilience to stand the test of time. It's a story that continues to inspire, creating a bridge between Italy's rich cultural heritage and the aspirations of the modern world. The acquisition by IdB is a testament to Turri's value, offering an exciting future of expansion and evolution while retaining its deep-rooted heritage.

Turri's Journey: From Local Craftsmanship to Global Excellence

Turri's journey began in 1925 in Carugo, a picturesque town in the Como region. Founded by Pietro Turri as a prestigious furniture "bottega," the company was a manifestation of Italian excellence from its very inception. As the heart of Italian craftsmanship, Turri devoted itself to crafting bespoke, high-end furniture that merged artistry with functionality. This commitment to excellence was a hallmark of the brand, setting it on a path to become one of the most celebrated names in the world of luxury furniture. In the realm of Italian design, participation in the Salone del Mobile holds significant prestige. For Turri, it became an annual tradition since 1961. This platform was where the brand's expertise and passion for the art of Italian furniture design came to life. Turri showcased its creations at this iconic event, establishing itself as an embodiment of Italy's commitment to luxury, aesthetics, and innovation. Turri's vision extended beyond mere aesthetics; it aimed to enrich every living environment with a touch of Italian finesse. This mission propelled Turri to create furniture pieces that not only offered functionality but also told a story. Each item that bears the Turri name is more than just a furnishing; it's a testament to the beauty, sophistication, and artistry that Italy is renowned for. Turri's commitment to bringing the "art of living" to life is a promise to its customers, a guarantee that every piece they acquire is a piece of Italian craftsmanship and a touch of elegance for their homes.

Expansion and Internationalization

In a bid to enhance its production capabilities, Turri took a significant step in 2013 by inaugurating a state-of-the-art manufacturing facility in Briosco, located in the Monza-Brianza region. This modern facility, spanning 20,000 square meters, seamlessly complemented Turri's historical headquarters in Carugo. The combination of traditional craftsmanship and modern infrastructure was key to meeting the demands of a discerning global clientele. What makes Turri's production model stand out is its flexibility. It is anchored in the use of facilities within the company and a robust network of local suppliers. This approach enables Turri to tap into the expertise and materials required to fulfill the customization needs of the luxury market. It's a testament to Italy's unique blend of traditional craftsmanship and adaptability. Turri's commitment to Italian excellence resonates with a global clientele. In 2022, the company achieved a remarkable milestone, with 95% of its revenue coming from international markets. The world has embraced Turri's unique blend of craftsmanship, design, and functionality, reinforcing the brand's global significance.

Turri's Vision for the Future

Turri's future plans include broadening its product range. While they have been renowned for their catalog of sofas and traditional furniture, Turri now sets its sights on diversification. Their range encompasses custom-made luxury projects and comprehensive design solutions for luxury contracts worldwide. Turri is not just a furniture brand but a partner in crafting unique living experiences. Turri's venture into custom-made luxury projects adds a new dimension to the brand's capabilities. In response to the specialized needs of luxury hospitality and residential projects, Turri is prepared to create bespoke solutions. Their knowledge, expertise, and ability to deliver unique interiors make them an ideal choice for prestigious projects around the world. Turri's journey is characterized by a delicate balance between tradition and innovation. The company recognizes that embracing change is beneficial for growth and evolution, all while preserving its deep-rooted heritage. The brand's expansion into new territories and the introduction of modern, cosmopolitan collections mark the evolution of Turri, creating opportunities to connect with an international audience while staying true to its heritage. Turri's legacy is an ode to Italy's rich history of craftsmanship and design. As the brand evolves, its unwavering dedication to producing remarkable luxury furniture endures. The significance of Turri in the world of luxury design is undeniable, and its story continues to be a source of inspiration for those who appreciate the fusion of art, functionality, and elegance.