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Baglioni Hotels & Resorts: A Tale of Italian Luxury


Baglioni Hotels & Resorts: A Tale of Italian Luxury

In the heart of Italy's rich cultural heritage, the story of Baglioni Hotels & Resorts unfolds. This family-driven venture, initiated by Roberto Polito and now passionately carried forward by his son, Guido, embodies a commitment to luxurious Italian hospitality. Inspired by the beauty of the Tuscan hills and a love for all things Italian, the Baglioni brand is an ode to intimate, home-like experiences within each of its properties.

The roots of Baglioni Hotels & Resorts date back to the 1970s, when Roberto Polito embarked on a journey inspired by the enchanting landscapes of Tuscany. What began as a fascination with the region's natural beauty soon evolved into a vision of hospitality that would redefine the concept of luxury. Roberto Polito, driven by his passion for architecture and design, aspired to offer guests the same sense of intimacy and comfort found within the walls of a private residence, no matter which Baglioni property they chose to visit.

While Baglioni's initial focus was concentrated within the borders of Italy, its recent endeavors have expanded the horizons of this luxury brand to international shores. With an eye on London and the Maldives, Baglioni Hotels & Resorts is poised for a new chapter in its legacy. Furthermore, a strategic partnership forged with Palace Resorts in 2022 has set the stage for innovative growth, offering a glimpse into an exciting and unwritten future.

The Story of Baglioni Hotels & Resorts

The official birth of Baglioni Hotels & Resorts in 1974 is intertwined with the love affair between Roberto Polito and Tuscany. Summoned to the coastal regions of Tuscany by a Swiss company for a resort project, Polito succumbed to the region's charm and decided to open the Baglioni Resort Cala del Porto in Punta Ala. This marked the inception of their journey in the world of hospitality.

In 1988, the Baglioni Hotel Luna in Venice and the Baglioni Hotel Regina in Rome became prominent additions to their portfolio. Expanding their reach to Milan and venturing into Europe, the Baglioni Hotel London and the acquisition of three establishments in France followed. In 2009, they returned to their roots with the opening of the Relais Santa Croce by Baglioni in Florence.

The transition of leadership occurred in 2011 when Guido assumed the role of CEO. Celebrating the company's 40th anniversary, Guido explored the realm of luxury resorts, giving birth to the Baglioni Resort Maldives in the Dhaalu Atoll, the Baglioni Masseria Muzza in Salento, and the Baglioni Resort Sardinia near San Teodoro. The latest addition is Casa Baglioni Milan, inaugurated in the Brera district in February 2023.

The Philosophy of Baglioni Hotels & Resorts

At the core of Baglioni Hotels & Resorts' enduring success over the past five decades is a unique and distinctive philosophy that sets it apart in the world of luxury hospitality. This philosophy, which both founder Roberto Polito and his son Guido ardently share, revolves around creating an experience that emulates the intimacy and comfort of private residences. Guests are welcomed into a world tailored to their desires and needs, fostering a sense of belonging and attachment that extends beyond the mere act of staying in a hotel.

Each room within a Baglioni property is thoughtfully designed to create indelible memories. The aim is to make every visit, be it for leisure or business, a unique and cherished experience. The brand's properties are conceived not merely as accommodations but as destinations in themselves, offering an escape from the ordinary and a gateway to a world of exclusivity and luxury.

What further distinguishes Baglioni Hotels & Resorts is its unapologetic embrace of Italian culture and aesthetics. In its choice of furnishings, interior design, and the selection of locations for its hotel and resort collection, the brand proudly displays an unmistakable Italian identity. This commitment to preserving and celebrating Italian heritage has not only earned Baglioni a distinguished position within Europe but also the admiration of travelers from across the globe.

Additionally, the brand's aspiration to export the essence of Italian hospitality abroad was realized with the opening of the Baglioni Resort Maldives. This marked a significant milestone in extending the reach of Italy's hotelier excellence to international waters. In 2022, Baglioni Hotels & Resorts forged a financial partnership with Palace Resorts, a Mexican company, which has paved the way for the Polito family's entrepreneurial initiative to intensify its international expansion, particularly targeting the American clientele.

Baglioni's Portfolio Across the Globe

Baglioni Hotels & Resorts presently extends a diverse collection of properties to the discerning traveler. It comprises five city hotels and three exclusive resorts, all of which encapsulate the essence of Italian style and luxury.

In Italy, travelers have the opportunity to indulge in the historical charm of the Baglioni Hotel Luna, located just a stone's throw away from Piazza San Marco in Venice. In the Eternal City, the Baglioni Hotel Regina offers 117 rooms and suites, coupled with a state-of-the-art spa and a gourmet restaurant that reinterprets the culinary traditions of Rome. The Relais Santa Croce By Baglioni, nestled within an 18th-century Florentine villa, houses the Enoteca Pinchiorri restaurant, which boasts a recent accolade of three Michelin stars.

Casa Baglioni Milan is a testament to 1960s Italian design, situated in the artistic heart of Milan. From May to October, travelers can experience the Baglioni Masseria Muzza and the Baglioni Resort Sardinia, immersing themselves in the breathtaking colors of Puglia and Sardinia.

Abroad, Baglioni Hotels & Resorts presents the Baglioni Hotel London, an establishment housed in a Victorian-era palace overlooking Hyde Park. In the crystal-clear waters surrounding the island of Maagau, the Baglioni Resort Maldives offers an all-inclusive retreat, providing a perfect escape into the tranquility of tropical nature.

The Role of Guido Polito and Future Expansion

Since 2011, the role of Chief Executive Officer has been assumed by Guido Polito, carrying on the family legacy of Baglioni Hotels & Resorts. Guido has embarked on an exciting journey of exploration, introducing the brand to the world of luxury resorts. Under his leadership, the Baglioni Resort Maldives in Dhaalu Atoll, the Baglioni Masseria Muzza in Salento, and the Baglioni Resort Sardinia near San Teodoro have been added to the brand's portfolio. The most recent addition is Casa Baglioni Milan, which opened its doors in the Brera district in February 2023.

Guido Polito's vision encompasses expanding the reach of Baglioni Hotels & Resorts, both within Italy and internationally. His commitment to maintaining the essence of Italian luxury while catering to a global audience has been a driving force behind the brand's success. With a fusion of contemporary Italian design and world-class hospitality, Baglioni is poised to capture the hearts of travelers from around the world.

The Legacy and Future of Baglioni Hotels & Resorts

In over four decades of its existence, Baglioni Hotels & Resorts has carved a niche for itself in the realm of luxury hospitality. Its commitment to providing an intimate, personalized experience, rooted in the charm of private homes, has made it a distinguished name in the industry. This legacy, now managed by Guido Polito, continues to evolve and expand, as demonstrated by the brand's recent forays into international luxury resorts.

The future of Baglioni Hotels & Resorts looks promising, with further international expansion and a continued dedication to upholding the values of Italian luxury and culture. As the brand seeks to welcome guests from all corners of the world, it aims to remain a quintessential ambassador of Italy's rich heritage and hospitality.